According to the most recent data, as it was published yesterday on several important technical websites, the mobile searches surpassed the number of searches on desktop computers. Do you care about this? Better to say: should you care about it?
I think every business owner should care about it. Regardless whether you have a website or not. If you do have one – then it is time to examine that site to make sure it delivers to those users that are part of the mobile searches.